I explore the concept of Someday Syndrome in-depth and give you a variety of ways to begin thinking about how you might be engaging in this habit both in your day-to-day and long-term planning. Learn the downsides of only taking imaginary action, how there might be an underlying fear or resistance you need to address first, and how to lessen the tendency and impact of putting things off.

Learn how to name your lenses and identify whether they’re truly serving you. I’m offering you a few examples of how your current lenses are coloring your experience, and why switching them out for other options could improve the way you experience every area of your life and business.

Hear examples of how designers find themselves stuck between a rock and a hard place, and why, although disempowering, it can feel comfortable to stay frozen. Learn how to strengthen the skill of cognitive flexibility, and why applying your creative thinking skillset as a designer will allow you to see all the options you could be pursuing.

Learn why willingness is required for you to reach your vision of success, and how to begin increasing your capacity for discomfort. Hear what happens when you increase your ability to be with difficult emotions, and why embracing discomfort is the secret to your success as an interior design business CEO.

Hear why doing new things will require a certain level of stretching outside of your comfort zone, how to increase your capacity to hold the discomfort of being willing, and what happens when you grow your ability and desire to be willing.

Learn why creating Your Life and Business Vision is the crucial first step to a fulfilling, profitable, and sustainable interior design business. You’ll hear how it helps you create a perfect work-life blend unique to you, what happens when you don’t have a clear vision for your life and business, and how to get started.

Learn what trading good for great will require of you and why answering this prompt for yourself will likely feel uncomfortable and challenging. I’m highlighting a few things to consider as you practice thinking about your business in this way, and what trading good for great looks like for me in my business.

Learn what a forced reset is and how these moments are opportunities for reflection, making new decisions, and reprioritization. Hear about the forced resets I’ve encountered in my life and business, and how CEO Summer School will help you proactively hit the reset button so you’re not forced into one down the line.

Learn what you can expect from CEO Summer School, how I’ll help you reassess and plan your interior design business goals every single week, and why I’ll be going to summer school right alongside you!

Learn how all solutions originate from high-quality questions, what happens when you’re in the practice of asking open-ended, curious questions, and how to start training your brain to think in this way.

Learn the power of uncommitting and when the practice of uncommitting might be called for in your business. I’m showing you how uncommitting can be helpful, the value of doing an audit of your current commitments, and how you’ll free up your time and mental bandwidth when you uncommit.

Learn exactly what you can and can't control, so you can influence the things you can control, and start letting go of the things you can't.

Learn how quantity creates quality and examples of where the concept can be applied in your interior design business. I’m showing you why overthinking creates an illusion of productive action, how increasing the number of actions you take is what will increase your skill, and what to expect once you begin practicing the belief that quantity creates quality.

Hear the foundational tools that will support you in working less, some important considerations to keep top of mind as you make a plan, and my top tips for ensuring a successful summer slow down or rest period.

Heather Peterson discusses the transition points she’s faced as a designer CEO and the evolution of her self-concept. She shares her thoughts on the value of having a coach by her side, the challenges she had to navigate as she grew her team, and what’s coming next for her as she continues to up-level her practice.

Hear how to create space for all of your desires to coexist in harmony, and how to begin challenging your assumption that there can’t be room for everything you want to achieve.

Molly Schoneveld is a brand strategist, publicist, and the founder of The Storied Group: a luxury PR firm that specializes in representing designers and creative entrepreneurs. She’s here to shed light on what PR can look like for interior designers and how to include it as part of the long game of your business.

Hear why I urge you to imagine best-case scenarios, what happens when you stay stuck in worst-case-scenario thought loops, and powerful questions that will help you give best-case scenarios at least the same amount of airtime that you give worst-case scenarios.

I show you why ROE is the new ROI and how examining your ROE could provide better returns and value for you, your business, and your clients. I’m sharing examples of how this practice applies to anything in your business, whether client-facing or on the back end, and how to become cognizant of where your energy is currently being spent so you can assess if it’s worth the return.